Top Songs Through the Decades

1980's : Bon Jovi - Livin' On A Payer

This music video was directed by Wayne Isham which came out October 31^st, 1986 through the label Mercury.

The video starts with the band rehearsing for their concert and then transitions them to them being live at the concert with all the audience.

The transitions with the camera were interesting, the band looked and sang straight into the camera. Obviously more than one camera was used for several shots. 

I think the aesthetic of the music video is how the first part of the video while they rehearse is black and white which then changes to color when they are performing live in front of the audience.

1990's : Ricky Martin - Livin' La Vida Loca

This music video was directed by Wayne Isham which released on March 23, 1999 through Columbia label.

In the video Ricky Martin is performing while other people dance around choreographed dance moves. He sings about a girl and appears at different locations with her.

The video clips all merge into each other and go back and forth to one shot to another. It seems like many camera and shots were taken.

Something I observed towards the end of the video was he is driving around with the girl and causes another car to veer and hit a fire hydrant releasing water which was also how the video started. Another thing is when he sings the lyrics about dancing in the rain, it changes the clip to women dancing in the rain.

2000's : The Black Eyed Peas - Boom Boom Pow

This music video was directed by Mathew Cullen and Mark Kudsi and was released March 31^st, 2009 through the label Interscope.
The video starts with someone flicking through pictures and they select one which “opens” it and the music starts and shows the Black Eyed Peas in it. Icon images pop up and flash around the background, and dancers in striped suits appear.

A lot of technology was used, the transitions of the music video were very interesting.

I think the aesthetic of this music video is how in that year technology was coming up and it shows how we are technology. And I liked how negative images turned into something positive like the gun turning into a trumpet.