Pop Aesthetics

In the 80's, 

"Here Comes the Rain Again" - Eurythmics

In December of 1983, Eurythmics released a video for their hit single "Here Comes the Rain Again," released by RCA records. Directed by Jonathan Gershfield, Jon Roseman, and Dave Stewart (one of the two members of Eurythmics), the video circling singer Annie Lenox as she walks through nature, singing tales of love. As she walks, she appears to be searching for someone that she cannot find, while a man that Lennox seems unable to see keeps appearing with a camera around her.

She searches but is unable to find what she is looking for, seemingly, ending the video that pulls away from Lennox until we're left with a wide shot on a hill, a contrast from the tight close-ups that are scattered throughout the rest of the video.

The 1983 music video, remastered and re-released in 2009:

In the 90's, 

"Tearin' Up My Heart" - *NSYNC

In February 1997, *NSYNC released their video for their single "Tearin' Up My Heart" through RCA Records, shot and directed by Stefan Ruzowitzsky.

The video is pretty simplistic, showing multiple different photo shoots that the band is at while also various intercuts of the band members goofing off with one another or dancing. There is a part in the video where Justin Timberlake is lying down on a bed alone, singing, presumably singing the lyrics while thinking of someone.

When it comes to colors, the band is always synchronized when it comes to wearing a similar color palette. They also match their surroundings. 

The video: 

In the 00's,

"TALK ME DOWN" - Troye Sivan 

Released in October 2015 by Capitol Entertainment with EMI Australia, and directed by Tim Mattia, "TALK ME DOWN" serves as a part of Sivan's trilogy of music videos. 

The video starts in present day, at a funeral, with Sivan singing while looking longingly at a guy that is also there. The video starts juxtaposing the present with shots of the past that include the guy that Sivan looks at in the present, the past usually saturated with a more romantic color palette that includes brighter oranges, while the present utilizes a more neutral color palette that is ripe with blues. Sivan walks around, seemingly reflecting on the past he has with this guy and how he wishes they could comfort each other in this time. 

With tight close-ups on Sivan while he breaks the fourth wall, the video creates an intimacy with him and the guy he looks at and reflects on. By looking directly at the camera, Sivan puts all his feelings on display, a vulnerability that reflects the lyrics of the song.